World of Warcraft wasn’t the first MMO, nor is it the longest running, but it’s certainly the most popular, boasting an impressive 11 million subscribers. Thus it should come as no surprise that when a new MMO comes on to the market it has to compete with Blizzard’s behemoth. Developers of these MMOs know this, and so their best strategy is to try and get a cut of the action. Their plan involves taking the basics of World of Warcraft and dressing it up with some new gimmick. This is a fallacy. Nobody wants more WoW. If I want to play WoW then I’m going to log into WoW and play WoW. I’m not going to buy a whole new game and learn its quirks and try to integrate myself with its community only to find out that I’m playing a re-skin of WoW. On the other hand, The Exiled Realm of Arborea, or TERA for short, claims to break the mold that Blizzard made popular. Is it successful?